Fluid – Fluid is a technology enabled marketing agency for this generation. Mad Men meets Silicon Valley. Fluid’s thought leadership as a creative marketing agency has been building technology components to leverage strategic positioning for today’s leading eTailer brands, including Sears, Northface, Reebok, and 100’s more. Looking ahead to 2014, Fluid is joining with IBM to take the on line retail world by storm. IBM’s Watson technology will provide XPS – Expert Personal Shopper – services via Fluid’s technology-enabled marketing agency leadership. Lang Studios invested in 2000, and subsequently. Goldman Sachs private equity invested in 2012.